See.Seek.Speak.

Last February 16, we had attended a seminar at Colegio de San Juan de Letran which was the "AD Speak". Its theme was "See. Seek. Speak.". What made us excited was that we were the only delegates invited from Pampanga and other province. Plus we met the Ad Board of the Philippines and different Mass Communication students from different schools in manila. After the session, they gave us our certificates.
"The best way to kill a product faster is to give it a good advertising". One of the speakers told us this. He got it from James Webb Young. Meaning a good advertisement can captivate the hearts of the people. It is the deadliest, effective weapon of companies and ad firms. With just an ad, products could be born and destroy. That is how powerful it is.
"Value in Values Advertising" also, was raised. I had learned from the first speaker that these are good values in advertising: it touches your emotions, it inspires, it moves people to action, it gets talked about and notice, it respects the viewer, it makes you feel good about the product or service, it creates affinity, it makes the advertiser feel good, it goes beyond selling, it is insightful, it is compelling, it makes you think and it is never preachy.
Advertising is a powerful medium. It is widely consumed by the public. It influences people on how they perceive things.
Present. Compel. Command. Advertising is seeing, seeking and speaking.